Reach UX is a diverse group of Google folks who design, write, and develop while supporting users to get things done.
Visual principles: Power of 3, simplicity, growth, steps, connectedness.
Wordmark is a text-only typographic treatment of the name. “REACH UX” wordmark is set in Google sans font, all caps.
Removing the stem and extending the three bars of letter E creates a visual connection with the letter A, that creates a unique symbol that communicates the main concepts of reaching out and connecting in a very simple, but at the same time strong and powerful way.