
Booking.com Corporate Identity
German Kopytkov single-handedly designed and successfully launched the Booking.com logo. He also led the rebranding process, crafting a unique visual language, identity guidelines, illustration style, iconography system, and digital/print marketing materials.
Lead Brand Designer: German Kopytkov

Logo placement in TV ads

Logo placement on print ads and building signage




Identity Guidelines



Stationery and marketing materials

Deals Icon Set

Jobs at Booking.com
Employment Campaign

Illustration Style

